MoGo, Detroit’s First Public Bike Share System, Launches Service

Sponsored by Henry Ford Health System and Health Alliance Plan,
MoGo celebrates launch with community ride out

May 23, 2017 (DETROIT) – MoGo, Detroit Bike Share, an affiliate of the Downtown Detroit Partnership (DDP), in collaboration with the City of Detroit, Henry Ford Health System and Health Alliance Plan (HAP), launched its service today, marking the start of operations for Detroit’s first-ever public bike share system.

“After five years of hard work, we’re thrilled to begin our operations in ten Detroit neighborhoods, providing yet another option for Detroiters to get where they need to go,” said Lisa Nuszkowski, executive director, MoGo. “It’s an exciting time for mobility in the city, and we’re proud to launch a system designed to serve a diverse range of people and needs.”

MoGo, Detroit Bike Share, has 430 bikes at 43 stations located in New Center, North End, Woodbridge, Corktown, Southwest Detroit, Eastern Market, Lafayette Park, West Village, Midtown and Downtown. To celebrate the launch, the MoGo team held a ride with members of the community to ride the state-of-the-art MoGo bikes to stations throughout the city.

"We are very excited to welcome MoGo as a part of the growing number of ways to get around Detroit. The City supports MoGo's commitment to providing bike share to all of Detroit's residents,” said Mayor Mike Duggan, City of Detroit.

Shift Transit is the official operator for the new system and Lyft Urban Solutions will provide the city with 430 Iconic bikes and 43 stations, they were selected through a competitive bid process. “We are extremely enthusiastic about our partnership with Detroit Bike Share, we look forward to bringing our expertise and passion to implement and operate Mogo for the benefit of Detroit citizens,” said Edward Inlow, CEO of Shift Transit.

“Bike-sharing programs have proven to be an important component of public transportation, allowing people to get from A to Z in a fun, sustainable, and healthy way. We are proud to bring our technology and hardware to Detroit and to work closely with the city through our operating arm, Shift Transit,” added Luc Sabbatini, President and CEO of Lyft Urban Solutions.

Pass Information

MoGo offers several pass and pricing options to meet a variety of needs:

• The Daily Pass runs $8 per day and includes an unlimited number of 30-minute trips for 24 hours.
• The Monthly Pass costs $18 per month and riders receive an unlimited number of 30-minute trips for the entire month.
• The $80-per-year Annual Pass gives riders the option to pay $80 up front or $8 per month, and offers an unlimited number of 30-minute trips for the full year. A special discount is available for people 65 years and older.
• The Access Pass, for qualifying riders, costs $5 for the year and offers an unlimited number of 30-minute rides.
• The Founders Pass includes an Annual Pass, plus limited-edition MoGo gear and other benefits for $100.

MoGo also offers a Corporate and Community Pass Program, which will provide organizations of all sizes the opportunity to purchase discounted passes for their staff.

“We believed in this bike share program from the very beginning and we’re so proud to support it,” said Wright Lassiter, III, president and CEO, Henry Ford Health System. “MoGo is one of the more unique ways Detroit is reinventing itself and it provides a new and healthy alternative for our patients, visitors, employees, and neighbors to get where they need to go.”

For more information about MoGo, Detroit’s Bike Share, a full system map, or to purchase passes, please visit mogodetroit.org.

“HAP is proud that Detroit’s first bike share program is right in our backyard,” said Terri Kline, president and CEO, Health Alliance Plan. “Being part of a program that allows our employees, customers and the community at large to get to the places and services they need supports HAP’s mission of enhancing health and well-being. We appreciate this opportunity to serve the people who live, work and visit Detroit.”

In addition to its title sponsors, Henry Ford and HAP, MoGo, Detroit Bike Share, is made possible by the support of its station sponsors, which include Ally Bank, Blue Cross Blue Shield of Michigan, General Motors, Roxbury Group, Wayne State University, the Michigan Department of Transportation (MDOT), Invest Detroit, West Village Association, Villages Community Development Corporation and The Rattlesnake Club. Partners include the DDP, City of Detroit, Detroit Department of Transportation, MDOT and the Southeast Michigan Council of Governments. Supporters include the Hudson Webber Foundation, the Kresge Foundation and the Knight Foundation. And finally, MoGo’s helmet sponsor is General Motors.

For a full list of sponsors and partners, please visit mogodetroit.org.

About MoGo, Detroit Bike Share

MoGo, Detroit Bike Share is for everyone. MoGo is designed to serve a wide variety of users and trips around town. With 430 bikes at 43 stations, MoGo gives you the freedom and flexibility to move around at prices that everyone can afford. Find the right pass option for your trip here: mogodetroit.org.

About Downtown Detroit Partnership

Downtown Detroit Partnership strengthens and supports Downtown Detroit through strategic initiatives and programs. DDP convenes business, philanthropic and government partners to create a vibrant, resilient urban core for Detroit and the surrounding community. For more information, visit downtowndetroit.org.

About Detroit Department of Transportation

The Detroit Department of Transportation (DDOT), is the major bus transit carrier in Southeastern Michigan as well as the largest transit carrier in the entire State of Michigan. DDOT is responsible for providing safe, clean and reliable transportation services primarily in the city of Detroit with limited service in neighboring cities. In addition to DDOT's fixed-route bus service, they also provide on-demand ADA paratransit services for individuals with disabilities. For more information about DDOT services please visit www.RideDetroitTransit.com.

About Henry Ford Health System

Henry Ford Health System is a six-hospital system headquartered in Detroit, Michigan. It is one of the nation's leading comprehensive, integrated health systems, recognized for clinical excellence and innovation. Henry Ford Health System provides both health insurance and health care delivery, including acute, specialty, primary and preventive care services backed by excellence in research and education. Henry Ford is the fourth largest NIH-funded research institution in the state of Michigan. The health system is also a 2011 Malcolm Baldrige National Quality Award recipient. Visit HenryFord.com to learn more.

About Health Alliance Plan

Health Alliance Plan (HAP) is a Michigan-based, nonprofit health plan that provides health coverage to more than 650,000 members and companies of all sizes. For more than 50 years, HAP has partnered with leading doctors and hospitals, employers and community organizations to enhance the health and well-being of the lives we touch. HAP offers a product portfolio with six distinct product lines: Group Insured Commercial, Individual, Medicare, Medicaid, Self-Funded and Network Leasing. HAP excels in delivering award winning preventive services, disease management and wellness programs, and personalized customer service. For more information, visit hap.org.